Often, we can already feel how the market is evolving. One of the latest trends we've noticed is the overall need to offer a DIY solution, either as a core part of the offering or as an additional add-on to the current platform or technology. Organisers expect the ability to manage their ticket business from scratch to 'on sale'.
Want to develop your new self service marketing strategy? Read our 5 tips to make your DIY offering work.
While the core of being successful is often related to a 100% focus on a specific strategy, a self-service offering can trigger additional, non-interfering business/revenue across multiple market verticals. To be honest, being stuck in old-fashioned business narrows down the opportunities for innovation and is, as a result, limiting the increase in revenue. Well, if there’s one thing salespeople really don’t like and want to avoid at any time, it's getting bored because of missing out on potential business cases and deals.
"Oh, lets quickly add this feature to the offering and the deal is done”, is something I often hear. Out of experience, we know it's not as simple as that. Let us give you an insight into what your self-service proposition should be compliant with in order to be successful.
Rule engines and dynamic flows: The DIY type of market is subjected to dozens of influences, where each of them has their own specific well-defined demands. Taking all of these into account and bundling them into one single product almost feels like merging the beauty and the beast into one person. You can’t tackle all of the European markets and their specific use cases by unboxing the exact same technology every time over and over again. Rule engines and dynamic flows that can be configured on demand in relation to the specific local requirements are one of the most suitable and effective solutions.