White label for the win
Ticketing is everywhere. New players are getting involved such as artist agencies, music promotors and even tour operators. Because ticketing isn't their core activity they need an experienced and user-friendly platform.
So they'll come across two options. They can get a partnership with an established ticketing solution and use their name and reputation for the ticket purchase. Downside to this is that they loose control: the ticket buyers will go and perhaps stay on their website. Even more, their valuable data will be in the hands of the ticketing partner and their brand awareness is gone.
The other option is that they use a white label ticketing solution. By blending in the entire ticket buying process, the ticket buyer (and his data) will never leave their website. With the generated info artists, promotors and other actors can get new insights to their audience and find better ways to interact.
By going 'white label' the door opens for up selling and cross selling opportunities. Adding ticketing to the activity mix can enhance experiences. When a traveling agency doesn't only sell hotel rooms and travel arrangements but even for example festival tickets they will create a unique and attractive deal.
Focus on the core strenghts
Companies are coming back from the 'all-in-one' approach. 'All-in-one' means trying to cover a broad range of solutions. In a technology world where everything is as fast evolving as it is today, specialising is key. Ticketing firms want to refocus on ticketing, CRM partners on the best CRM system and so on. All these subsystems have evolved as well. They had to develop their own expertise to meet growing expectations. Instead of trying to keep up with this increased complexity, the answer lies in connecting your solution to the current top-notch systems.
Be GDPR compliant
GDPR stands for General Data Protection Regulation. With the ultimate deadline of the 25th of May 2018 fast approaching, implementing GDPR will be on top of your to do list. For the ticketing sector, you can break down the essence of GDPR in 4 parts:
Right to access: Ticket buyers must be able to have access to the data that has been stored about them. They'll have the right to know what data is being processed, where and why. Upon request they should receive a free electronic copy of the data.
Right to be forgotten: Ticket buyers will be able to ask 'to be forgotten', deleted or anonymised. This way their data can't be spread and processed by third parties.
Data Portability: This is less applicable in the ticketing world but the ticket buyer will have the right to transfer their data from one provider to another.
Breach notification: When a data breach appears, it will be mandatory to send out a breach notification within 72h of first having become aware of the breach.
The way you ask for permission and how you receive, registered and change it has been further explained as well. Different and flexible "opt-in'" and "opt-out'" settings are required.
To manage the whole GDPR implementation, it's of the essence that you inform yourself about the implications and prepare the necessary adjustments.
At Oxynade, we are adding the right tools to facilitate these new ticket buyer rights and permission requirements within the platform.
We'll be GRDP compliant and will make sure you'll be too.
