<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Oxynade by SecuTix]]></title><description><![CDATA[oxynade]]></description><link>https://www.oxynade.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 10 Jul 2023 21:21:06 GMT</lastBuildDate><atom:link href="https://www.oxynade.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[10 tips for relaxation]]></title><description><![CDATA[Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading....]]></description><link>https://www.oxynade.com/single-post/10-tips-for-relaxation-1</link><guid isPermaLink="false">59b67576f2e9b30014805a77</guid><pubDate>Mon, 11 Sep 2017 11:37:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ee4444bd8a2748188a2c3b2ffaeabe8c.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah</dc:creator><content:encoded><![CDATA[<h2>Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading.</h2>
<figure><img src="https://static.wixstatic.com/media/ee4444bd8a2748188a2c3b2ffaeabe8c.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"  ></figure><p>Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting. Think of it as an ongoing conversation where you can share updates about business, trends, news, and more. </p>
<blockquote>“Do you have a design in mind for your blog? Whether you prefer a trendy postcard look or you’re going for a more editorial style blog - there’s a stunning layout for everyone.”</blockquote>
<p>You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow visitors to explore more of what interests them.</p>

<h2>Create Relevant Content</h2>
<p>Writing a blog is a great way to position yourself as an authority in your field and captivate your readers’ attention. Do you want to improve your site’s SEO ranking? Consider topics that focus on relevant keywords and relate back to your website or business. You can also add hashtags (#vacation #dream #summer) throughout your posts to reach more people, and help visitors search for relevant content.</p>

<p>Blogging gives your site a voice, so let your business’ personality shine through. Choose a great image to feature in your post or add a video for extra engagement. Are you ready to get started? Simply create a new post now. </p>]]></content:encoded></item><item><title><![CDATA[What the ticketing industry can learn from airline companies]]></title><description><![CDATA[The star of today’s interview is Andrew Thomas. Andrew will share his insights on how adapting airline revenue techniques can improve ROI fo]]></description><link>https://www.oxynade.com/single-post/2019/02/27/what-the-ticketing-industry-can-learn-from-airline-companies</link><guid isPermaLink="false">5ff5b43e6ab37b0017c5e7e9</guid><category><![CDATA[Insider Interview Series]]></category><pubDate>Wed, 24 Apr 2019 14:59:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_9a890492e3bf4a64810ef0b22822f1e3~mv2_d_3024_4032_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Insider Interview</dc:creator><content:encoded><![CDATA[<figure><img src="https://static.wixstatic.com/media/9cefc1_9a890492e3bf4a64810ef0b22822f1e3~mv2_d_3024_4032_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"  ></figure><p> </p>
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<p>In our segment, The Insider Interview Series, the world’s leading experts of the ticketing business will share their vision and insights of the industry with you.</p>
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<p>The expert of today’s interview is <a href="www.linkedin.com/in/mr-andrew-thomas/" target="_blank" rel="noopener">Andrew Thomas</a>. If you don’t know Andrew already due to his extensive expertise and consulting work around the world with arts, sports and entertainment organisations, to leverage technology for greater financial gain and/or customer engagement, this interview is your chance to get to know more about his insights. He is also the Director of the <a href="ticketingprofessionals.co.uk/" target="_blank" rel="noopener">Ticketing Professionals Conference</a> in the UK and serves on the Board of Directors of the International Ticketing Association.</p>
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<p><a href="www.linkedin.com/in/hansnissens/" target="_blank" rel="noopener">Hans Nissens</a> sat down with Andrew Thomas to find out what the ticketing business can learn from airline companies. Yes! From the airline companies, you are reading right. The results are not what you would expect at first and offer some very valuable insights you better make sure to absorb.</p>
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<p><strong>Hi Andrew! It is a pleasure to welcome you as an expert to our Interview Series. We are very much looking forward to hear more about your idea that we in the ticketing business should be more like airlines. </strong></p>
<p> </p>
<p>Hi Hans, it is great to meet again and I would like to thank you and Oxynade for the opportunity to argue my case. Hopefully we will meet again later this year during one of my other presentations across North America, Australia as well as Europe’s <a href="ticketingprofessionals.co.uk/" target="_blank" rel="noopener">Ticketing Professionals Conference</a>, it would be a great possibility to continue our conversation. </p>
<p> </p>
<p><strong>Q: What exactly is your idea when you are stating that we should be more like an airline company? You are not trying to get us actually up in the air right?</strong></p>
<p> </p>
<p>A: No, don’t you worry. You don’t actually have to get up in the air. I’m saying we should be MORE like them and monetise the assets we already own and therefor maximise our ROI.</p>
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<p><strong>Q: More? That would implement that we already have common denominators.</strong></p>
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<p>A: Yes, more is exactly what I mean. Let’s face some facts here. Our industry is using the same search engines as the airlines do to help consumers find the desired products. The same applies to the deployment of smart APIs to make an Omni channel, multi retailer market place possible. Venues and attractions engage with bookers 24-48 hours before the product is consumed, once again, so do airlines. We offer preferred experience and seating arrangements… see where I’m going? We ARE like airlines already in so many ways. I want to point out that we simply should get better at it.</p>
<p> </p>
<p><strong>Q: Glad we are trying to skyrocket our ROI and not ourselves. But seriously, I am very curious about your ideas on how we should adapt to the concept of airline companies. Please tell me more about how you see our industry evolving towards this idea.</strong></p>
<p> </p>
<p>A: Gladly. First an important note here, the idea to offer more than one price for the same seat. I’m not talking about dynamic pricing, I am talking about selling the same experience, for the same day with different tangible or intangible benefits added, or removed, with the price altered accordingly. Airlines have stripped out everything, apart from the seat and seat-belt to offer us Basic Economy. The result? The ability to offer a lower headline and available price. Bin space, reserved or aisle/window seat? That’ll be extra, checked bag? Ditto. No refunds or exchanges. Don’t you love that phrase?</p>
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<p><strong>Q: Following your line of thought, this gives us more revenue opportunities, correct?</strong></p>
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<p>A: Absolutely. Spot on. These increased revenue opportunities give us more than the Normal Economy Price. It is about revenue, but also about offering the customers what they want. I am cost sensitive and prepared to take a center seat at the back of the plane with no carry on. Fine, I can pay just €29,99. Those of you who want a bag or to sit up front, well that is €49,99 or perhaps even €109,99.</p>
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<p><strong>Q: So those ‘new revenue’ opportunities should be applied in different stages? What comes after the first step mentioned earlier?</strong></p>
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<p>A: Of course, this is not all ‘new revenue’. Much of it is for charging for the elements we stripped out in the first opportunity I outlined earlier. This goes to show that bringing a basic economy price is not taken up by all, and those that do, take you up on it will often buy those extra items. Just to provide some numbers here, guess how much the top 10 airlines made in selling extra items in 2017? US $22.1 Billion! Quite a figure. In 2007 this has been just US $2.1 Billion. That is a 10-fold increase in just 1 decade!</p>
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<p><strong>Q: That is actually a mind-blowing increase in numbers! Let’s get to segmentation, to see how we can best realise the idea of being more like an airline. What are the main segments in which we could easily be more like an airline in your opinion?</strong></p>
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<p>A: Well, there are indeed many items to talk about that airlines are selling, but I would categorise the following three basic categories.  </p><ul>
  <li>Airline offered and pure margin products - seats, boarding, wifi etc.  </li>
  <li>Airport or partners offers with high margins - bag, security, car parking   </li>
  <li>Partner and experience offers with lower margins - transfers, hotels, currency exchange </li>
</ul><p>It is essential that we rethink our buying flows and offer the relevant offers at the right time. Do I need hotel options in Barcelona when I actually book my ticket? No. To offer them too early risks distracting the purchaser at a critical time. The confirmation page and emails to name are often critically underused in venue sales.</p>
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<p><strong>Q: Do you see additional ways to maximise the customer engagement and therefor additional sales opportunities?</strong></p>
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<p>A: Absolutely! One of my main arguments is actually adopting the of commanding a bookers attention just before their visit and maximising the customers engagement and sales opportunity that this offers.</p>
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<p><strong>Q: In your expert opinion, which concept has the most potential? Which is less relevant?</strong></p>
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<p>A: So far I presented the concept twice and both times during discussion, there were two different winners. The winners of each session surprised me, as I thought that certain audiences and backgrounds would lean more to one way that another, but then, heh, what do I know about your challenges and your customers? I think that this answer definitely depends on the specific target audience. Once your target audience is clearly defined, the answer will be clear as day.</p>
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<p><strong>Andrew, I sincerely thank you for this interview and that you shared your insights with us today! I am sure this is a subject not even close to be discussed to the fullest and I am very much looking forward to getting into this deeper in the future.</strong></p>
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<p>It was my pleasure Hans and I am looking forward to read thoughts and comments below. To all, remember I didn’t say we should be like airlines, we just need to be MORE like them at being smart with revenue and product offerings.</p>
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<p>In the Airline Industry, a company, who’s branding you'll never see during the booking or during your journey, is delivering the airplane with a motor. <a href="oxynade.io/?utm_medium=other&#38;utm_source=blog&#38;utm_campaign=interview-series-andrew-thomas-airlines-20190424-en" target="_blank" rel="noopener">This is exactly what the Oxynade eTaaS Platform does for the Ticketing Industry with our cutting-edge technology.</a> Delivering a full functioning platform for your business and your customers as well as the end customer whom will never see the brand behind it due to our 100% White Label feature and API integration. Just like an airline company handles all decisions about the Brand-ID, interior, etc. this is all up to you. You decide. You are in controle and are free & 100% supported to leave your mark within your market.</p>
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<p><em>This interview was conducted by Oxynade's CEO </em><a href="www.linkedin.com/in/hansnissens/" target="_blank" rel="noopener">,<em>Hans Nissens</em></a> <em>and edited by our Marketing Manager </em><a href="www.linkedin.com/in/lea-vanessa-stiels/" target="_blank" rel="noopener">,<em>Lea Vanessa Stiels</em></a><em>.</em></p>
<p>Photo: unsplash</p>
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<p>#SaaS</p>]]></content:encoded></item><item><title><![CDATA[The Ticketing Business Forum]]></title><description><![CDATA[The Ticketing Business Forum and how a Belgian SaaS company brings famous Belgian flavour to the UK! We are counting the days until we'l]]></description><link>https://www.oxynade.com/single-post/2019/03/27/the-ticketing-business-forum</link><guid isPermaLink="false">5ff5b43e6ab37b0017c5e7e1</guid><category><![CDATA[For Ticketing Specialists]]></category><category><![CDATA[For Organisers]]></category><pubDate>Thu, 28 Mar 2019 09:45:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_b064002dfb3145b896b9c8b1b932c5ce~mv2.jpg/v1/fit/w_740,h_740,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lea Vanessa Stiels</dc:creator><content:encoded><![CDATA[<h3>... and how a Belgian SaaS company brings famous Belgian flavour to the UK!</h3><p> </p><figure><img src="https://static.wixstatic.com/media/9cefc1_b064002dfb3145b896b9c8b1b932c5ce~mv2.jpg/v1/fit/w_740,h_740,al_c,q_80/file.png"  ></figure><p> </p>
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<p>We are counting the days until we'll hop on a plane to the UK to join this year's Ticketing Business Forum.</p>
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<p>As part of the pre-forum preps, we are conducting a <a href="www.oxynade.com/tbf19-survey?utm_medium=other&#38;utm_source=blog&#38;utm_campaign=blogpost-106-meetup-tbf-survey-20190327-en" target="_blank" rel="noopener">survey in collaboration with The Ticketing Business Forum</a> to help you to determine how much SaaS you are using and how you can boost your business's growth based on the survey results.</p>
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<p>On Tuesday the 9th of April at 11:00 GMT, our CEO Hans Nissens will present the survey's results and conclusions as part of his groundbreaking presentation Enterprise SaaS. Not only will you be blown away by the insights - make sure you get your seat in Room 2 in time - but we wouldn't be a Belgian company if there wasn't a typical Belgian taste bud treat waiting for you. Yes, you are reading it right, getting informed while enjoying something yummy. Can it get any better?</p>
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<p>Would you like to schedule a meeting with someone of the Oxynade team? Feel free to <a href="calendly.com/oxynade/meetup-during-tbf?utm_medium=other&#38;utm_source=blog&#38;utm_campaign=blogpost-106-meetup-tbf-survey-20190327-en" target="_blank" rel="noopener">book your slot right here</a>. We are all quite lovely and looking forward to meet you.</p>
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<p>Last but not least: even if you can't make it to The Ticketing Business Forum this year, please feel free to take part in the survey. Once the survey is concluded, we will send you your personalised report to boost your business, and every participant, present at The Ticketing Business Forum or not, will automatically take part in our Giveaway Contest. <a href="www.oxynade.com/tbf19-survey?utm_medium=other&#38;utm_source=blog&#38;utm_campaign=blogpost-106-meetup-tbf-survey-20190327-en" target="_blank" rel="noopener">Click & grab your chance to win here!</a></p>
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<p>Good luck with the contest & we are looking forward to meet you in Manchester!</p>
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<p>The Oxynade Team</p>
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<p>#SaaS</p>]]></content:encoded></item><item><title><![CDATA[Expert Interview: US ticketing pricing and the effect on Europe]]></title><description><![CDATA[The expert today is Fred Maglione. Fred is an accomplished executive with over 45 years of experience working with various organisations in ]]></description><link>https://www.oxynade.com/single-post/2019/03/12/expert-interview-us-ticketing-pricing-and-the-effect-on-europe</link><guid isPermaLink="false">5ff5b43e6ab37b0017c5e7e6</guid><category><![CDATA[For Ticketing Specialists]]></category><category><![CDATA[Insider Interview Series]]></category><pubDate>Tue, 12 Mar 2019 14:47:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_149393dd9e7b47bdb6e31199ca13d134~mv2_d_1637_2046_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Insider Interview</dc:creator><content:encoded><![CDATA[<p> </p><figure><img src="https://static.wixstatic.com/media/9cefc1_149393dd9e7b47bdb6e31199ca13d134~mv2_d_1637_2046_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"  ></figure><p> </p>
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<p>In our new segment, The Insider Interview Series, the world’s leading experts of the ticketing business will share their vision and insights of the industry with you in an interview with our CEO Hans Nissens.</p>
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<p>The expert today is <a href="www.linkedin.com/in/fredmaglione/" target="_blank" rel="noopener">Fred Maglione</a>. Fred is an accomplished executive with over 45 years of experience working with various organisations in the live sports and entertainment industry. He is the former Executive Chairman of TopTix USA, Former CEO of New Era Tickets and has held management positions in a number of other businesses that focused on live sports and entertainment. He is currently the CEO of <a href="www.fredmaglione.com" target="_blank" rel="noopener">The Maglione Group</a>. Fred specialises in management, fundraising, domestic and international business development, technology evaluation, product positioning, and all areas of primary and secondary ticketing. It speaks for itself that he is a skilled executive, strategist and advisor.</p>
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<p><strong>Hello Fred, it is a pleasure to meet again and we welcome you to our Interview Series. We are very much looking forward to your expertise on the ticketing pricing in the US and how this is effecting the pricing in Europe. </strong></p>
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<p>Hello Hans, the pleasure is mine and I am looking forward to elaborate on the US pricing and its effects on the European ticketing market.</p>
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<p><strong>Q: Within the industry it is a known fact that the commercial pricing structures in the US are quite different from those in (continental) Europe. Could you outline the major differences for us?</strong></p>
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<p>A: Sure. I think that there is a simple explanation, namely a slightly more aggressive pricing strategy here is the US. For a long time promoters and content owners were reluctant to price their product at its true value, but this behaviour is currently shifting. Take the Premier League, last year the Independent reported that the average ticket cost was £32. The average ticket for a NFL game in the US is $112.00, that is almost 3 times more. Content owners used to think they would be looked down upon if they priced their product too high, but that sentiment is gradually going away.</p>
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<p><strong>Q: That is quite a difference indeed. What in your opinion is the underlaying reason behind these price increases?</strong></p>
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<p>A: In one word “data”. There are companies in the US that focus on analysing the secondary market and social media, and that supply content owners with results.</p>
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<p>Unlike a lot of countries in Europe the secondary market in the USA does not have a lot restrictions (except for bots, against which there are strict laws). I can buy a ticket for one price, and resell it for whatever price the market is prepared to pay. While ticket resale used to be a street corner activity, the Internet has made ticket resale very transparent. That means content owners are seeing what their products are truly valued at and are asking themselves “Why aren’t I participating in that revenue stream?”.</p>
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<p>That transparency has educated consumers about the reality that high demand and high profile events have a value. For a long time orchestra seats for Hamilton were selling for a few hundred dollars, while in the secondary market they were selling for thousands. It didn’t take the show producers long to realise that they could be selling those hundred dollar tickets for the tenfold increase themselves. What has also been really interesting to watch, is how event organisers are now realising they don’t need an instant sell out. Organisers are taking a smarter approach, scaling some of their seats at a very high price, some at a low price, monitoring the sale and social media to determine demand, and gradually releasing the rest of the tour and inventory for sale. Look at the recently concluded Taylor Swift stadium tour in the US. In January 2018, when tickets for some of the dates went on sale, Forbes, along with many other industry publications, was reporting that the tour was a disaster. Fast forward to fall when the tour wrapped up and it turned out to be the highest grossing tour in US history, setting new attendance records in many cities where she played.</p>
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<p>It’s not just theatre and music that is waking up to this new reality. We are seeing this thinking across sports, theme parks and attractions.</p>
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<p><strong>Q: This is indeed a very interesting industry development. What do you think, how will the pricing structures evolve in the US in the future?</strong></p>
<p> </p>
<p>A: I wish I had a crystal ball and could answer that question. For sure we are seeing some push back with the high cost of tickets for some events and attractions. Another trend is venues starting to restructure the physical property, actually taking out seats and creating more communal spaces and a different way for patrons to experience the event. Baseball stadiums now have picnic and pool areas, you buy a ticket for the right to enter the space but don’t have a seat per se.</p>
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<p>We are also seeing innovative concepts that get you in the venue in untraditional ways. The most interesting example of this concept is the Golden State Warriors of the NBA, who are opening up a new arena and have an area that sells for US$100 but DOES NOT have a view of the basketball court. Yep you read that right, it’s called a Building Pass, you get in the arena into an area and watch the game on TV.</p>
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<p><strong>Q: Let’s look across the big pond from the US to the European market. Do you think these structures will also touch base in Europe?</strong></p>
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<p>A: For sure. In my opinion this is only a matter of time. While markets and cultures differ, if it works here, chances are it will work in other markets around the world.</p>
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<p><strong>Fred, thank you for deepening our knowledge about the pricing differences in the US and Europe and your predictions for the future developments that may come across the big pond. It sounds like an exciting future.</strong></p>
<p> </p>
<p>Hans, it was a real pleasure talking to you and I am looking forward to the European developments as well. I hope we will speak again soon and that we will have a chance to elaborate some more about the industry developments.</p>
<p> </p><hr><p>Oxynade's eTaaS solution has a wide range of features to serve the ticketing agencies with the most extensive enterprise SaaS solution. Amongst these features is an extensive pricing and fee rules engine which enables organisers and promoters to set up their proper pricing strategy. <a href="www.oxynade.com/platform" target="_blank" rel="noopener">Find out more about all available features</a><a href="www.oxynade.com/platform" target="_blank" rel="noopener">.</a></p>
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<p><em>This interview was conducted by our CEO </em><a href="www.linkedin.com/in/hansnissens/" target="_blank" rel="noopener">,<em>Hans Nissens</em></a><em> and edited by our Marketing Manger </em><a href="www.linkedin.com/in/lea-vanessa-stiels/" target="_blank" rel="noopener">,<em>Lea Vanessa Stiels</em></a><em>. </em></p>
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<p>Photo: unsplash</p>
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<p>#SaaS</p>]]></content:encoded></item><item><title><![CDATA[How Oxynade’s eTaaS Solution helps to restore a healthy work-life balance]]></title><description><![CDATA[If you are part of the rare breed that never experiences the ‘work’ feeling, you might want to read on, and realise how lucky you are, and s]]></description><link>https://www.oxynade.com/single-post/2019/03/07/how-oxynades-etaas-solution-helps-to-restore-a-healthy-work-life-balance</link><guid isPermaLink="false">5ff5b43e6ab37b0017c5e7e3</guid><category><![CDATA[For Ticketing Specialists]]></category><category><![CDATA[For Organisers]]></category><pubDate>Thu, 07 Mar 2019 15:31:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_867d18bbb30a496dba2bd0856fed8691~mv2_d_5472_3648_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lea Vanessa Stiels</dc:creator><content:encoded><![CDATA[<figure><img src="https://static.wixstatic.com/media/9cefc1_867d18bbb30a496dba2bd0856fed8691~mv2_d_5472_3648_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"  ></figure><p> </p>
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<p>This is a guide for all in the ticketing business who are looking to restore their work-life balance.</p>
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<p>If you are part of the rare breed that never experiences the 'work' feeling, you might want to read on, and realise how lucky you are, and still learn a thing or two on how to improve your business. But for all of you who lead a more stressful life, please sit back, relax, take a deep breath, grab a dink, and enjoy this article.</p>
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<p>Have you ever asked yourself how it is possible that some people seem to work round the clock, in a successful and efficient manner? There are different possible explanations, but the most important one is that they truly enjoy what they are doing. They say no when they disagree. They say yes to new ventures that challenge existing rules. They dare to speak their minds, and remain true to themselves. Due to this state of mind almost all the things they do become more enjoyable. It also leaves them with more energy than people who are bored, ending up with all their energy being dissipated by futilities. And they can then refocus that extra energy to make a difference for their business. They also have sufficient time left to spend with family and friends, without constantly being on-call to address the next company emergency.</p>
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<p>How can a SaaS solution help you restore a healthy work-life balance, and eventually be more successful, and even a happier person?</p>
<p>  </p><ul>
  <li>Adopting our Oxynade <a href="www.oxynade.com/ticketing" target="_blank" rel="noopener">eTicket-as-a-service (eTaaS) platform</a> will shift the focus of your ticket businesses from mundane DevOps to an innovative product development.  </li>
  <li>The eTaaS features will enable your business to increase the number of organised events, and therefore the revenue of ticket sales.  </li>
  <li>Our <a href="oxynade.io/" target="_blank" rel="noopener">cutting edge technology</a> will facilitate integrations within existing systems super-fast, with easy-to-deploy add-ons, and at the same time remaining user-friendly. If you are looking for a primary system and not just add-ons, the choice is yours. </li>
</ul><p> </p>
<p>Remember also this: choosing a SaaS solution is a decision of Buy vs. Build. Surely it is possible to build your own ticketing solution. The cost and time to do this can be estimated, but are often underestimated. However, most people forget to consider the SLAs. If you’ve built your own solution, who will ensure that there is no downtime, even at peak ticket sales? Who will monitor the systems, check all the parameters, and intervene whenever necessary? It is estimated that ensuring enterprise SLAs cost 2-5 times more – per year – than the built costs, simply because you need to have redundant staff available 24/7/365, and invest in additional monitoring tools and equipment. Choosing for an eTaaS solution will entail the SLA for you, giving you an incredible peace of mind that will eventually restore your own work-life balance. </p>
<p> </p>
<p>We are here for you and looking forward to connect. Feel free to <a href="mailto:info@oxynade.com?subject=Nice to e-meet you!"  >shoot us an email</a> or <a href="calendly.com/yannick-vandevoorde/introduction-oxynade" target="_blank" rel="noopener">schedule a call</a> to ask us all you want to know.</p>
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<p>So enjoy your next family holiday, without being called by the office all the time to handle an incident!</p>
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<p>Photo: unsplash</p>
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]]></content:encoded></item><item><title><![CDATA[A Game Theory View on the future of SaaS Ticketing]]></title><description><![CDATA[An intriguing approach on how to apply insights from Game Theory in the SaaS service offerings, more specific in the Ticketing Business.]]></description><link>https://www.oxynade.com/single-post/2019/02/28/a-game-theory-view-on-the-future-of-saas-ticketing</link><guid isPermaLink="false">5ff5b43e6ab37b0017c5e7e2</guid><category><![CDATA[For Ticketing Specialists]]></category><category><![CDATA[For Organisers]]></category><pubDate>Thu, 28 Feb 2019 13:43:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_8293fb91c9d44a63be66bdf1b4957733~mv2_d_6628_3872_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lea Vanessa Stiels</dc:creator><content:encoded><![CDATA[<figure><img src="https://static.wixstatic.com/media/9cefc1_8293fb91c9d44a63be66bdf1b4957733~mv2_d_6628_3872_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"  ></figure><p> </p>
<p><strong>What will the future of SaaS Ticketing - aka eTaaS - bring? </strong></p>
<p> </p>
<p>As for any SaaS company, a tremendous amount of data is acquired by the SaaS provider, and it is this data that is more valuable than the bare margins of the services that are sold. That is why the large tech firms are so successful, they found ways to monetise that data by using smart algorithms.</p>
<p> </p>
<p>Despite stringent data privacy legislation, such as the GDPR directive in Europe, but also the Canadian PIPEDA, soon to be followed by similar legislation in other jurisdictions, the possibilities to increase revenue are still not yet exhausted - on the contrary.</p>
<p> </p>
<p>An interesting approach is to apply insights from game theory in the SaaS service offerings. How did SouthWest Airlines, in 2009, generate $75 million extra revenue without offering any additional service, with just a minor change to its booking systems (that costed probably less than $50,000? Prior to that year, SW had no assigned seats for its cattle - sorry - passengers, and used the principle of first-come, first-served. All passengers were grouped in a boarding category A (which could board first), then B and C. Passengers who checked in first, ended up in category A. But then they introduced Early Bird seating. For a small fee, $10 at the time, passengers got bumped up in the ranking. Being in category A meant they had better choices of picking a seat they liked. Initially, only a handful of passengers purchased the option, and they all ended up in category A, with the best choices. But soon, most passengers, more than 95% bought the option, so the chances of ending up in category A were nearly 1/3, just as before. You could buy Early Bird and still end up with a seat next to the lavatory! However, NOT buying this option, guaranteed you WOULD. This is an example of the Prisoners' Dilemma, an iconic example of Game Theory. If all passengers would commonly agree not to buy the option, they would save money and still get the same service. But it suffices that one passenger buys it to get a preferred treatment. While SW initially generated $75 million from their Early Bird Ancillary service, they made $642 million in 2018. </p>
<p> </p>
<p>This is just one example. There are many cases from Game Theory that can be used to increase revenue (some are less 'evil' than the Early Bird scheme), and SaaS companies are in the very best position to implement and offer such services. Many smaller companies don't have the knowledge, the scale, the means and the data to implement such algorithms. Some algorithms will also use psychological decisions, which are for example used in the Ultimatum Game. Look up examples on the Ultimatum game, i.e. splitting $1,000.</p>
<p> </p>
<p>I predict that in the years to come we will see this happen much more. While until now the basics for SaaS have been laid out and implemented, we are now entering a phase with significant new growth potential. It is this knowledge and ability to execute that will propel the future of SaaS, especially in the ticketing business.</p>
<p> </p>
<p>Later SouthWest made the Early Bird prices dynamic, in order to increase their success. But while such smart algorithms are now used more by various suppliers, there are other SaaS companies that do the same, but in order to beat these algorithms. An interesting example that hit the press lately is Skiplagged. This small SaaS company now makes millions by trying to beat the airlines algorithms, like finding the hidden-city ticketing routes. So it’s a war of algorithms actually, and just like the Cold War, they are ruled by the principles of Game Theory.</p>
<p> </p>
<p> </p>
<p>Do you want to get to know more details about our vision and insights on what the future of SaaS ticketing aka eTaaS will bring? Become the unicorn in your business and expand your knowledge by <a href="www.oxynade.com/subscribe-to-our-newsletter?utm_medium=other&#38;utm_source=blog&#38;utm_campaign=blogpost-105-cta-newsletter-game-theory-on-the-future-of-etaas-20190228-en" target="_blank" rel="noopener">subscribing to our Newsletter</a>. This will also keep you informed where you can join the next meet-up. We are looking forward to connect!</p>
<p> </p>
<p>  </p>
<p> </p>
<p><em>This article was written by </em><a href="www.linkedin.com/in/lea-vanessa-stiels/" target="_blank" rel="noopener">,<em>Lea Vanessa Stiels</em></a><em>.</em></p>
<p>Photo: unsplash</p>
<p> </p>
<p> </p>
]]></content:encoded></item><item><title><![CDATA[How to set up a content schedule when you are doing it all alone - Free Template]]></title><description><![CDATA[Are you the entire marketing team? It isn't easy to handle the complete cycle: inventing campaigns, creating content, distributing it al]]></description><link>https://www.oxynade.com/single-post/2019/02/19/how-to-set-up-a-content-schedule-when-you-are-doing-it-all-alone-free-template</link><guid isPermaLink="false">5ff5b43e6ab37b0017c5e7e8</guid><category><![CDATA[For Ticketing Specialists]]></category><pubDate>Thu, 21 Feb 2019 14:34:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_7c4210723ab748878e0faa9b94395c6a~mv2_d_2500_2067_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lea Vanessa Stiels</dc:creator><content:encoded><![CDATA[<p> </p><figure><img src="https://static.wixstatic.com/media/9cefc1_7c4210723ab748878e0faa9b94395c6a~mv2_d_2500_2067_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"  ></figure><p> </p>
<p> </p>
<p> </p>
<p>Are you the entire marketing team? It isn't easy to handle the complete cycle: inventing campaigns, creating content, distributing it all and tracking the statistics and leads. When you read other marketing tips, you quickly realise that they are relying on marketing teams where the tasks are divided. You are, being one human with a 24 hour day just like everybody else, are just not able to post 3 updates a day across several channels or create 30 content pieces like video's, white papers, quizzes or blog posts a year and analyse all the statistics just by yourself. No reason to panic, we are providing you with some very valuable insights and how-to’s to declutter your mind and increase your efficiency with our <a href="www.oxynade.com/free-content-plan-template?utm_medium=other&#38;utm_source=contentplantemplate&#38;utm_campaign=how-to-set-up-a-content-schedule-free-template-20190219-en" target="_blank" rel="noopener">Content Schedule Template</a>.</p>
<p> </p>
<p>When you have so much on your plate and you are constantly thinking about everything you should be doing, you will have the tendency to do it all at once and in the end, you haven't done anything properly. Stop right here. Take a step back, breathe. Do whatever clears your mind from all the clutter and mess. It might even take a day or two and you might even have to lock yourself away to eliminate all the noise that is trying to invade your thoughts. Then you make a plan. Take your time. It is absolutely normal for this process to take time. Good things demand the time and your solely brain needs to process where others have an entire team to cope with. Once you are getting the feeling of the plan coming together well, look at the design of your plan and set up a structure that gives you the means to execute your work as efficient as possible. Later in the process this will give you the much needed time your brain needs for the creative creation of content and developing well thought-out campaigns.</p>
<p> </p>
<p> </p>
<p><strong>Make your brain spin aka brainstorm like a creative mastermind</strong></p>
<p>Start the process by making a general list of content that is relevant and on which you should focus. Then flip the switch to creativity. Write down everything, and I really do mean everything, no matter how utterly crazy or over the top it might seem at first. Then start evaluating your ideas, categorise, evaluate. It can be everything from blog post topics, campaign ideas, quiz approaches or event concepts. Focus on your content first. It will use up most of your time and it's the base for your whole plan.</p>
<p> </p>
<p>If you have to be your own all-in-one solution, it can be quite intimidating being faced with this white canvas you have to fill. But, remember that the company does have other departments and you do have colleagues whom all have their own field of expertise. To enrich your content base, organise 1:1 brainstorm sessions. They are all looking at the business itself from a different angle and therefor can provide you with valuable knowledge and insights. An example: ask your customer support about the 5 questions they receive. The customer activation responsible can tell you more about the ways event organisers can increase their sales. The sales representative can share insights on how to convert a lead into signed deal. In preparation for these 1:1 brainstorm sessions prepare a few topics to make an implementation with your general content plan possible.</p>
<p> </p>
<p>If you have completely no idea where to start, perhaps you should dig even a littler deeper first define your target group. You van read more about the basics of making a (new) marketing strategy work right <a href="www.oxynade.com/single-post/2018/11/08/5-marketing-steps-to-make-your-DIY-offering-work" target="_blank" rel="noopener">here</a>. </p>
<p> </p>
<p> </p>
<p><strong>Keep your focus on the goal</strong> </p>
<p>Now your head is filled with a whole bunch of ideas. It will probably be too much to cover all of them. That means now is the time to start your evaluation en elimination process. Do just that and focus on a couple of concepts. How to create a defined plan out of a couple of ideas? One way to do that is to pick a topic you will cover during the period of 1-3 months. Having a general theme in mind, gives you a guideline to approach it from different angles. </p>
<p>  </p><ul>
  <li>Focus on SEO </li>
</ul><p>To know what themes to focus on, you have to think about their SEO value. Are these ideas supporting a strong SEO result? Are they covering the online keywords for your business? In a later stage you will define the specific keywords for each piece of content but if you can cover a general concept in a couple of subparts, each working the same SEO angle, you will be able to amplify your expertise in the process without having to force anything in the beginning. That way you can over time optimise where results or therefor the lack of it show the need to do so. </p>
<p> </p>
<p>An example could be that you want to put yourself out there as a 'green solution', offering online tickets. You can turn that in a perfect theme for you to cover.</p>
<p>  </p><ul>
  <li>Focus on gated content </li>
</ul><p>Once you have picked the theme for that month/quarter, you can start thinking of the specific content. The main goal of your marketing strategy is to gather leads of course, so keep in mind that gated content will fetch the most prospects. You will be giving your readers interesting insights or information (such as white papers, reports, guides) in exchange for their information. This way you will be able to identify your visitors and transfer their information and interest to your sales representative(s). The downside of gated content is that it takes you way more time to create that kind of content than for example a simple blog post. So, these are what I call 'campaigns'. A realistic amount of campaigns is 1 or 2 per quarter. Keep in mind, for each piece of gated content you will have to create the content itself, blog posts about it, set up a landing page with registration form and advertise about it through email campaigns and social media updates.</p>
<p> </p>
<p> </p>
<p><strong>Add some more</strong></p>
<p>At this stage you now have skeleton of your content plan with a strong backbone: a couple of themes and related campaigns. Next, you can add blog post ideas. Use the focus themes as inspiration and guidelines for the rest of your content. Think of your SEO plan and immediately write down the general concept of your post. </p>
<p>You could write about the "5 advantages of "green" tickets". Write down the title and the advantages you can already think of. This will give you a head start once you are actually going to write that particular piece. </p>
<p>To increase the amount of blog posts, the only thing you can do is to ask your colleagues to support you by providing you with additional input. We know, from experience that can be quite a challenge itself. If you feel your colleagues aren't too enthusiastic to write pieces themselves (these still should be edited by you), you can always schedule short interviews with them to get the information you need.</p>
<p> </p>
<p> </p>
<p><strong>Pour all of it into </strong><a href="www.oxynade.com/free-content-plan-template?utm_medium=other&#38;utm_source=contentplantemplate&#38;utm_campaign=how-to-set-up-a-content-schedule-free-template-20190219-en" target="_blank" rel="noopener">,<strong>THE PLAN</strong></a></p>
<p>Finally, it is time to create your master plan. To help you, we will be sharing our own content plan template that you can easily use to set up your schedule. Just a little side note for your own convenience: to make the template as efficient as possible a fair amount of vlookup formulas was used. Make sure you respect these to ensure an uninterrupted workflow.</p>
<p> </p>
<p> </p>
<p>Good luck! You've got this!</p>
<p> </p>
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<p>Photo: unsplash</p>
<p> </p>
<p> </p>
<p>#Marketing</p>]]></content:encoded></item><item><title><![CDATA[Meet us @ INTIX in Texas]]></title><description><![CDATA[Oxynade got its ticket to the annual International Ticketing Association (INTIX) conference in Texas. Hans Nissens and Yannick Van De...]]></description><link>https://www.oxynade.com/single-post/2019/01/18/meet-us-intix-in-texas</link><guid isPermaLink="false">5ff5b43e6ab37b0017c5e7e0</guid><category><![CDATA[For Ticketing Specialists]]></category><pubDate>Fri, 18 Jan 2019 15:06:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_b67d2a55c9054543b64ccff3aca1ef94~mv2_d_4000_2250_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator><content:encoded><![CDATA[<p> </p><figure><img src="https://static.wixstatic.com/media/9cefc1_b67d2a55c9054543b64ccff3aca1ef94~mv2_d_4000_2250_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"  ></figure><p> </p>
<p> </p>
<p> </p>
<p>Oxynade got its ticket to the annual International Ticketing Association (INTIX) conference in Texas.</p>
<p><a href="www.linkedin.com/in/hansnissens/" target="_blank" rel="noopener">Hans Nissens</a> and <a href="www.linkedin.com/in/yvandevoorde/" target="_blank" rel="noopener">Yannick Van De Voorde</a> will be attending from the 29th until the 31st of January</p>
<p>and they are looking forward to meeting you on behalf of Oxynade.</p>
<p> </p>
<p>Would you like to meet Oxynade? Let's <a href="oxynade.youcanbook.me" target="_blank" rel="noopener">schedule a meeting</a>! </p>
<p> </p>
<p> </p>
<p>In case you would like to get to know more details about this year's Intix focus, just click <a href="www.intix.org/page/Annual_Conference" target="_blank" rel="noopener">ahead</a>. </p>
<p> </p>
<p>We are looking forward to connect!</p>
<p> </p>
<p> </p>
<p> </p>
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<p>Photo: unsplash</p>
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<p> </p>
]]></content:encoded></item><item><title><![CDATA[Cost reduction by self-service: the numbers]]></title><description><![CDATA[Offering a self-service solution, meaning that your organisers and internal staff can manage the whole ticketing sales process from A...]]></description><link>https://www.oxynade.com/single-post/2019/01/10/cost-reduction-by-self-service-the-numbers</link><guid isPermaLink="false">5ff5b43e6ab37b0017c5e7e5</guid><category><![CDATA[For Ticketing Specialists]]></category><pubDate>Thu, 10 Jan 2019 10:13:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_5f80ab2284fa4d3db45d3a7cd1d3402e~mv2_d_2500_1609_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hans Nissens</dc:creator><content:encoded><![CDATA[<p> </p><figure><img src="https://static.wixstatic.com/media/9cefc1_5f80ab2284fa4d3db45d3a7cd1d3402e~mv2_d_2500_1609_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"  ></figure><p> </p>
<p> </p>
<p>Offering a self-service solution, meaning that your organisers and internal staff can manage the whole ticketing sales process from A till Z in an intuitive and self-explanable tool, is the only way to go forward. Not convinced? Check the <a href="www.oxynade.com/single-post/2018/12/21/5-reasons-why-self-service-is-the-future-of-online-ticketing" target="_blank" rel="noopener">5 reasons why self-service is the future of (online) ticketing</a>. But wait, there is one major advantage we should explain some more: A self-service solution can seriously reduce your costs!</p>
<p>
Like in many other things, there are various flavours of self-service ticketing, depending on the completeness, UX/UI design and strategy. It's important to point out that, to make a decent calculation, we've started from a complete and natively designed self-service solution like our eTaaS platform.</p>
<p> </p>
<p>We have taken the time and have done the investment, together with a specialised UX/UI designer, to do this entire exercise. </p>
<p><a href="www.oxynade.com/sneak-preview-backoffice" target="_blank" rel="noopener">,This has resulted in our new back-office. Take a look to discover it yourself</a>. </p>
<p> </p>
<p> </p>
<p><strong>Here is an overview of the cost reduction advantages of a self-service tool:</strong> </p><ul>
  <li><strong>A 40% reduction of your support tickets/tasks</strong>

	The number of support ticket from organizers is reduced drastically because the organiser does most things himself when using the self-service ticketing platform. Your staff only needs to assist in complex cases or when that specific organiser has paid for a full-service treatment.
 
 <em>You can reduce 40% of your support tickets/interaction (based internal cost calculations).</em>
   </li>
  <li><strong>A 10% efficiency improvement of your internal staff</strong>

	Since your internal staff uses the same self-service platform for a part of their work, their tasks are also more efficiently executed. 
 
 <em>You can reduce 10% of the time spent on internal ticket sales management tasks (based internal cost calculations).No more expensive mistakes.</em>
   </li>
  <li><strong>No more expensive mistakes</strong>

	With a self-service platform, there is less need for communication between the organiser and your staff. Instead of explaining (and in the best case documenting) every aspect of the upcoming shows and events, the organizer can now spend the same energy/time entering the information themselves in the self-service platform. Due to the skipping of this communication between organiser and ticketing company, the chance of making mistakes is also reduced. As we all know, these mistakes can be turn out to be very expensive.
   </li>
  <li><strong>Cheaper employee training</strong>

	Your new staff is faster up to speed when trained on the self-service platform. Everything is more intuitive and the time needed to learn the whole platform is much shorter. Not only training them is cheaper, but the productivity of your employees increases faster and less overhead is needed. </li>
</ul><p> </p>
<p><strong>How to calculate the cost reduction due to the use of a self-service platform:</strong></p>
<p>To calculate the cost reduction, you start with the total cost of the operational staff:</p>
<p><strong>Remaining cost =</strong> "The cost of your operational staff in your activation and support department" * ( 1 - 40% reduction due to self-service) * ( 1 - 10% reduction due to improved efficiency)</p>
<p><strong>Cost reduction =</strong> "The cost of operational staff in your activation and support department" - "Remaining cost"</p>
<p><strong>An example:</strong></p>
<p>The total cost of 4 full time equivalent staff members = 150.000 euro</p>
<p>Remaining cost = 150.000 euro * (1 - 40%) * (1 - 10%) = 81.000 euro</p>
<p>Cost reduction = 69.000 euro</p>
<p>
<strong>How to realise this cost reduction?</strong></p>
<p>To realise this cost reduction, you'll need to keep a few extra conditions in mind: </p><ul>
  <li>The change management of the staff will take some time  </li>
  <li>A targeted marketing campaign is needed to let your customers adapt to the new self-service platform  </li>
  <li>You'll need an advanced support tool where customers can automatically search for answers and instructions on how they can use the self-service platform.  </li>
  <li>Having an excellent tool, designed with a lot of attention to usability and self-explanatory aspects (no need for training) is key. </li>
</ul><p>If you're interested in the UX/UI aspects of a self-service tool, read the 5 steps to reach self-service UX heaven.   </p>
<p> </p>
<p><a href="www.oxynade.com/sneak-preview-backoffice" target="_blank" rel="noopener">,Want to see such a self-service tool in action? Check out our new back-office.</a></p>
<p> </p>
<p>Are you still unsure what you should do? <a href="www.oxynade.com/webinar-diy-offering" target="_blank" rel="noopener">You can now also order our webinar on demand and find out what's the best approach for your specific business model.</a></p>
<p> </p>
<p> </p>
<p><em>This blogpost is written by our CEO, </em><a href="www.linkedin.com/in/hansnissens/" target="_blank" rel="noopener">,<em>Hans Nissens</em></a><em>. </em></p>
<p> </p>
<p>Photo: unsplash</p>
<p> </p>
<p> </p>
<p>#Selfservice</p>]]></content:encoded></item><item><title><![CDATA[5 reasons why self-service is the future of (online) ticketing]]></title><description><![CDATA[Service expectations from organizers keep growing. Long gone is the time when people accepted their questions to be answered in a few...]]></description><link>https://www.oxynade.com/single-post/2018/12/21/5-reasons-why-self-service-is-the-future-of-online-ticketing</link><guid isPermaLink="false">5ff5b43e6ab37b0017c5e7e4</guid><category><![CDATA[For Ticketing Specialists]]></category><pubDate>Fri, 21 Dec 2018 14:43:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_fae0cf888dc94258a6c46c09a46423f0~mv2_d_6000_4000_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nicolas Van Geluwe</dc:creator><content:encoded><![CDATA[<p> </p><figure><img src="https://static.wixstatic.com/media/9cefc1_fae0cf888dc94258a6c46c09a46423f0~mv2_d_6000_4000_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"  ></figure><p> </p>
<p> </p>
<p>Service expectations from organizers keep growing. Long gone is the time when people accepted their questions to be answered in a few days and were used to having to contact their vendor in order to request assistance . On the contrary, nowadays, help needs to be timely, friendly and efficient. There is a strong aversion to waiting, needing to have multiple touch-points or having to repeat the same information more than once.</p>
<p> </p>
<p>The only way forward is self service, and here is why:
 </p>
<p>Want to know more about starting your own self-service offering? Watch <a href="https://www.oxynade.com/webinar-diy-offering"  >,the on-demand webinar full of tips and tricks on how to expand your current business with a DIY ticketing offering</a>.</p>
<p> </p>
<p><strong>People want to help themselves:</strong></p>
<p>

Consumers expect a company to include a self-service application and 75%* agree self service is a convenient way to get help. People are more and more tech-savvy and want their vendors to embrace technology as well. Who are we to go against the will of the people?</p>
<p> </p>
<p><strong>Service more customers with the same resources:</strong></p>
<p> </p>
<p>Obviously, if more of your customers can help themselves, you'll have more time to help those who can't or won't.</p>
<p> </p>
<p><strong>Spent your time advising your customers rather than training them:</strong></p>
<p> </p>
<p>Because you don't need to invest as much time in helping and explaining your technology, you can now spend time helping your customer where you can really make a difference. Give advice on best practices, share experiences and assist in getting the most out of the technology. In the end, this will result in better business for your customers, hence for you as well.
 </p>
<p><strong>Monetize conciërge service:</strong></p>
<p> </p>
<p>Reorienting your customers to self-service doesn't mean you should ignore the ever shrinking group of people who need or want personal assistance. This might even be an opportunity to monetize this as an additional service. In the end, self-service is a valid and free alternative and customers accept they need to pay for someone doing their job.
 </p>
<p><strong>Put the focus on the purpose and not on the technology:</strong></p>
<p> </p>
<p>Just like our 'water and electricity technology' is perceived as a commodity, your technology itself should never be at the center of your conversations. It should just work and be self-explanatory. Combine this with self-service and technology should not be relevant anymore. This means you can now talk about common goals, the why behind a feature (request) and discuss the way your product should evolve. Build a solutions your market needs instead of something you think they need.</p>
<p> </p>
<p>These are just a couple of reasons why eTaaS is the future for ticketing.</p>
<p> </p>
<p>Are you still unsure what you should do? <a href="www.oxynade.com/single-post/2018/11/23/Why-you-shouldnt-try-to-rush-into-a-self-service-ticketing-offering" target="_blank" rel="noopener">Here are the reasons why you shouldn't rush into self-service</a>. You can now also<a href="https://www.oxynade.com/webinar-diy-offering"  > order our webinar on demand and find out what's the best approach for your specific business model.</a>
 </p>
<p> </p>
<p>Building your UX/UI optimised technology or using our technology that's already UX/UI compliant, will allow you to put your new offering in the market, <a href="www.oxynade.com/single-post/2018/11/08/5-marketing-steps-to-make-your-DIY-offering-work" target="_blank" rel="noopener">,learn more on how to now develop your new marketing strategy and make it work</a>.</p>
<p> </p>
<p>*according to studies from Nuance enterprises, ISS in collaboration with Steven Van Belleghem.</p>
<p> </p>
<p><em>This blogpost is written by our Customer Success Manager, </em><a href="www.linkedin.com/in/nicolasvangeluwe/" target="_blank" rel="noopener">,<em>Nicolas Van Geluwe</em></a><em>. </em></p>
<p> </p>
<p>Photo: unsplash</p>
<p> </p>
<p> </p>
<p>#Selfservice</p>]]></content:encoded></item><item><title><![CDATA[5 steps to reach self-service UX heaven]]></title><description><![CDATA[There's been a shift in using technology recently, users are increasingly opting for self-service applications. Customers want more...]]></description><link>https://www.oxynade.com/single-post/2018/12/05/5-steps-to-reach-self-service-ux-heaven</link><guid isPermaLink="false">5ff5b43e6ab37b0017c5e7e7</guid><category><![CDATA[For Ticketing Specialists]]></category><pubDate>Wed, 05 Dec 2018 11:03:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_3a5c5f40b0d04be3bb8de9ba047908c9~mv2.png/v1/fit/w_1000,h_553,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brenden Cambier</dc:creator><content:encoded><![CDATA[<p> </p>
<p> </p>
<p> </p><figure><img src="https://static.wixstatic.com/media/9cefc1_3a5c5f40b0d04be3bb8de9ba047908c9~mv2.png/v1/fit/w_1000,h_553,al_c,q_80/file.png"  ></figure><p> </p>
<p> </p>
<p>There's been a shift in using technology recently, users are increasingly opting for self-service applications. Customers want more control over their interactions with your business and the more you can put them in the driver’s seat, the happier they’ll be.
 </p>
<p>Want to know more about starting your own self-service offering? Watch <a href="https://www.oxynade.com/webinar-diy-offering"  >,the on-demand webinar full of tips and tricks on how to expand your current business with a DIY ticketing offering</a>.</p>
<p> </p>
<p>So you've decided to add a 'self-service' offering to your current solution, allowing your customers to manage their ticket business from scratch to 'on sale'. Now the fun begins, how will you do that? One of your options is (re-)building your current technology. That can be quite a challenge: you're working with diverse user profiles, each with their own focus and goals. To envision and create an intuitive and rich application that will result in higher conversion rates, you'll need a decent plan of approach. That's why we collected the 5 necessary steps to reach the self-service UX heaven your users dream of.</p>
<p> </p>
<p><strong>Step 1: User research</strong></p>
<p>

You can never effectively create self-service products for users unless you understand your customers. "How does a user think & behave?" and "What are the main drivers that motivate them?", are some of the questions that that should cross your mind.</p>
<p> </p>
<p>User research is about observing behaviour and patterns of your users. The things they say and actually do are never really the same.There are two types of research you should perform: a formative and summative assessment:</p>
<p>  </p><ul>
  <li><strong>,A formative assessment happens before the product or feature is built. The purpose is to understand the needs and motivations of the user.</strong>  </li>
  <li><strong>,A summative assessment happens after the initial prototypes or designs have been created. The purpose here is to collect feedback about the product-adoption and understandability.</strong> </li>
</ul><p> </p>
<p><strong>Step 2: Roadmap management</strong></p>
<p> </p>
<p>For every project or product, there will come a time when users start proposing product ideas, features or improvements. They will share their input during the assessments or just through your support team. While it is important to write down all your user requests (e.g. gather them in a centralised idea bucket), it's even more essential to maintain your self-service strategy.</p>
<p> </p>
<p>Not all user requests will benefit your product even though they might be good and usable features. The key principles you have to keep in mind concerning self-service are:
 </p>
<p>Strategy & focus: ask yourself whether the addition fits the product and/or long-term vision; </p><ul>
  <li>Use cases vs edge cases: ask yourself whether the request is a valid use case or just supports the misusage of a feature;  </li>
  <li>Complexity & understandability: ask yourself whether non-informed users can understand the purpose or usage of the feature;  </li>
  <li>Usage: ask yourself whether the addition will actually be used  </li>
  <li>Asking yourself and your users these four critical questions will, in the end, result in a better overall user experience. </li>
</ul><p> </p>
<p><strong>Step 3: Product specification</strong></p>
<p> </p>
<p>Designing something is not only about the visual aspects but also about how it should work. A well designed self-service product takes all use cases into account while maintaining a pleasant interaction with the user.
 </p>
<p>Product specifications are created to formalise use cases, edge cases, error handling and, more importantly, out of scope cases. It's very important to define what is out of scope or planned later to ensure good expectation management and decrease the chance of over-engineering.
 </p>
<p>Product specifications can later be used to create time estimates, project proposals or as the base for test cases.
 </p>
<p><strong>Step 4: Prototyping</strong></p>
<p> </p>
<p>The design process requires an extra step before the actual design phase can start: creating prototypes. They allow testing and quickly iterating different ideas and implementations. A prototype is a broad representation of the product using default components with interactions but without any specific look and feel.
 </p>
<p>When you see a prototype, the most important thing about it is that you can see it! When the user can view and understand all of the steps involved with the product, especially the areas of contention for future testing, that prototype comes to life.
 </p>
<p>At this point, it's possible to gather both internal and external feedback by performing a summative assessment using the prototypes. Afterwards, it's quick and easy to adapt the prototype based on that feedback.
 </p>
<p><strong>Step 5: Visual design</strong></p>
<p> </p>
<p>Creating a high-fidelity look and feel of a product or service can now be done based on the information gathered in previous steps. The product specifications and prototypes are now approved and the user feedback is processed.
 </p>
<p>The perfect look and feel for the product will require some creative skills and knowledge such as the right usage of colours, grids, layouts, typography, iconography and branding. This is all tied to the visual expression of the brand and how the company wants to express itself.
 </p>
<p>The look and feel of the product facilitates in supporting the user experience, rather than being the experience itself. That's why it's very important to not over design in order to avoid spoiling the user's experience.
 </p>
<p><strong>Conclusion</strong></p>
<p> </p>
<p>By following these 5 steps you'll be able to create and maintain intuitive self-service applications. As you can see, it's not something you should get into unprepared. We, at Oxynade, have taken the time and have done the investment, together with a specialised UX/UI designer, to do this entire exercise. <a href="https://www.oxynade.com/sneak-preview-backoffice"  >This has resulted in our new back-office. Take a look to discover it yourself.</a> 
 </p>
<p>Are you still unsure what you should do? <a href="www.oxynade.com/single-post/2018/11/23/Why-you-shouldnt-try-to-rush-into-a-self-service-ticketing-offering" target="_blank" rel="noopener">Here are the reasons why you shouldn't rush into self-service</a>. You can now also<a href="https://www.oxynade.com/webinar-diy-offering"  > order our webinar on demand and find out what's the best approach for your specific business model.</a>
 </p>
<p> </p>
<p>Building your UX/UI optimised technology or using our technology that's already UX/UI compliant, will allow you to put your new offering in the market, <a href="www.oxynade.com/single-post/2018/11/08/5-marketing-steps-to-make-your-DIY-offering-work" target="_blank" rel="noopener">,learn more on how to now develop your new marketing strategy and make it work</a>.</p>
<p> </p>
<p><em>This blogpost is written by our CTO, </em><a href="www.linkedin.com/in/brenden-cambier-79601b53/" target="_blank" rel="noopener">,<em>Brenden Cambier</em></a><em>. </em></p>
<p> </p>
<p> </p>
<p>#Selfservice</p>]]></content:encoded></item><item><title><![CDATA[Why you shouldn't try to rush into a self-service ticketing offering]]></title><description><![CDATA[Often, we can already feel how the market is evolving. One of the latest trends we've noticed is the overall need to offer a DIY...]]></description><link>https://www.oxynade.com/single-post/2018/11/23/why-you-shouldnt-try-to-rush-into-a-self-service-ticketing-offering</link><guid isPermaLink="false">5ff5b43dfa62d80017d00517</guid><category><![CDATA[For Ticketing Specialists]]></category><pubDate>Fri, 23 Nov 2018 11:07:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_0f9d6081426242c0a9838db6e8c459f6~mv2_d_2500_1481_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Yannick Van de Voorde</dc:creator><content:encoded><![CDATA[<figure><img src="https://static.wixstatic.com/media/9cefc1_0f9d6081426242c0a9838db6e8c459f6~mv2_d_2500_1481_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"  ></figure><p> </p>
<p> </p>
<p>Often, we can already feel how the market is evolving. One of the latest trends we've noticed is the overall need to offer a DIY solution, either as a core part of the offering or as an additional add-on to the current platform or technology. Organisers expect the ability to manage their ticket business from scratch to 'on sale'.</p>
<p> </p>
<p>Want to develop your new self service marketing strategy? <a href="www.oxynade.com/single-post/2018/11/08/5-marketing-steps-to-make-your-DIY-offering-work" target="_blank" rel="noopener">,Read our 5 tips to make your DIY offering work</a>. </p>
<p> </p>
<p>While the core of being successful is often related to a 100% focus on a specific strategy, a self-service offering can trigger additional, non-interfering business/revenue across multiple market verticals. To be honest, being stuck in old-fashioned business narrows down the opportunities for innovation and is, as a result, limiting the increase in revenue. Well, if there’s one thing salespeople really don’t like and want to avoid at any time, it's getting bored because of missing out on potential business cases and deals. </p>
<p> </p>
<p>"Oh, lets quickly add this feature to the offering and the deal is done”, is something I often hear. Out of experience, we know it's not as simple as that. Let us give you an insight into what your self-service proposition should be compliant with in order to be successful. </p>
<p>  </p><ul>
  <li><strong>,Rule engines and dynamic flows:</strong>
 
<strong>,
	The DIY type of market is subjected to dozens of influences, where each of them has their own specific well-defined demands. Taking all of these into account and bundling them into one single product almost feels like merging the beauty and the beast into one person.</strong>
 
<strong>,
	You can’t tackle all of the European markets and their specific use cases by unboxing the exact same technology every time over and over again. Rule engines and dynamic flows that can be configured on demand in relation to the specific local requirements are one of the most suitable and effective solutions.</strong>
 
   </li>
  <li><strong>,Adapted UX/UI:</strong>
 
<strong>,
	Your flows need to be dummy proof and self-explanatory. It's your clients themselves who have to set it all up, they need to be able to understand the tool without external guidance. At this point, the concept of ‘human perception’ plays his role.</strong>
 
<strong>,
	Take the usage of the colour 'green', for example. From a ticket buyer perspective, the visualisation of "50 tickets" in ‘green’ means there is still a capacity of 50 tickets available. 'Green' stands for positive, here meaning "available". You'll want to use green to indicate the vacant tickets in the purchase flow. But at the same time, for a promotor, "50 tickets" in green will be perceived as the amount of sold tickets. This means, in your self-service back office flow, the sold tickets (instead of the available) tickets should be visualised in green, indicating how well the sales are going.</strong>
 
   </li>
  <li><strong>,Personalisable:</strong>
 
<strong>,
	Your partners, venues, promoters, etc. will definitely want to deeply embed and configure their copywriting, look & feel, mail templates, customized purchase flows, etc. This will give them the feeling of 'owning' the ticketing solution and makes it possible to incorporate the tickets as a part of their identity.</strong>
 
<strong>,
	On "Koningsday" for example in the Netherlands, all ticket designs and email templates should be in orange while on the other hand in Germany, they want to pick their own seat and has BAS algorithms.</strong> </li>
</ul><p>
It's obvious that a DIY offering is not something you can add along the line. It's part of the DNA, the real core of the core. </p>
<p> </p>
<p>Now that’s exactly the reason why offering a modular white label DIY technology makes sense. We enable our partners to still run their ongoing business and seamlessly start or accelerate the innovative DIY offering, without disturbing the current business focus and overwhelming the development squad with all kinds of “exotic” demands which are out of their comfort zone. </p>
<p> </p>
<p>So, challenge your salespeople and let them tackle additional verticals on top of the successful business you’re already running..</p>
<p> </p>
<p>Want to know more about starting your own self-service offering? Watch <a href="https://www.oxynade.com/webinar-diy-offering"  >,the on-demand webinar full of tips and tricks on how to expand your current business with a DIY ticketing offering</a>.</p>
<p> </p>
<p><em>This blogpost is written by our Business Development Director, </em><a href="www.linkedin.com/in/yvandevoorde/" target="_blank" rel="noopener">,<em>Yannick Van de Voorde</em></a><em>. </em></p>
<p> </p>
<p>Photo: unsplash</p>
<p>#Selfservice</p>]]></content:encoded></item><item><title><![CDATA[5 marketing steps to make your DIY offering work]]></title><description><![CDATA[Offering an ultra-intuitive self-service ticketing tool is an easy way to increase business without the need for huge investments. We all...]]></description><link>https://www.oxynade.com/single-post/2018/11/08/5-marketing-steps-to-make-your-diy-offering-work</link><guid isPermaLink="false">5ff5b43dfa62d80017d00516</guid><category><![CDATA[For Ticketing Specialists]]></category><pubDate>Thu, 08 Nov 2018 09:43:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_24546bc7eacf4250a0d104e4b8e4dee1~mv2_d_4368_2912_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator><content:encoded><![CDATA[<figure><img src="https://static.wixstatic.com/media/9cefc1_24546bc7eacf4250a0d104e4b8e4dee1~mv2_d_4368_2912_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"  ></figure><p> </p>
<p> </p>
<p>Offering an ultra-intuitive self-service ticketing tool is an easy way to increase business without the need for huge investments. We all know ticketing is about volume and efficiency so why not adding or upselling a vertical in which a UX and UI optimized technology can really make the difference: DIY ticketing.</p>
<p> </p>
<p>Want to know how to get started? <a href="https://www.oxynade.com/webinar-diy-offering"  >,Order our webinar on demand on how to expand your current business with a DIY ticketing offering</a>. </p>
<p> </p>
<p>So, a new vertical, that sounds interesting! But with the groundwork done, it's time to focus on how you will find the right clients for your redefined offering. </p>
<p> </p>
<p><strong>Here are the basic steps to develop your new marketing strategy:</strong> </p><ol>
  <li><strong>Get to know your target group</strong>

	A new vertical means new client types. While you have established a name for yourself in your current business, it's unlikely this will be enough to deliver your message in another target group. The DIY customer will need more of a B2C approach than a B2B method.
 

	So take your time to get to know your audience. You'll probably have to start all over again.
 

	First, define who you're focusing on. One handy way to do that is by creating 'buyer persona'. They are fictional, generalized representations of your ideal customers. Each of them gets a name (eg Ticketing Tony), title (Festival coördinator) and typical, defining characteristics (small organisation).

	In your overview, you specify their whole image (background, communication preference, goals and challenges,.. By forcing yourself to write down all these specifics, you'll discover where your blind spots are. If you don't know which challenges they are facing, for example, you'll have to do research to find out.
 

	In the end, you'll be able to sculpture a different marketing message for each persona, you'll know how to find them and how to bring your words across.
   </li>
  <li><strong>Work on your online presence </strong>

	When you don't have a good website, you simply don't exist. The first thing people do when they hear of something new or when they are looking for a certain solution is checking the internet. You need to make sure they'll find a dedicated landing page focussed on your new offering.
 

	Use different ways to explain your business. Some people want to see the hard numbers in one glance, others focus on the technical details and then there are the ones who can be triggered by a movie, game or more 'fun' element.
   </li>
  <li><strong>Content first</strong>

	After the basics of one or more static web pages, you need to add more content. It's important for your SEO ranking and your buyer journey. Write blog posts with tips and tricks, create quizzes, templates and other material.

	If you don't know where to start, grab your buyer persona overview. Based on your research, you'll know how to address their challenges and spotlight your offering as the answer to their needs.
 

	Keep SEO in mind when you're making the extra content. Having different landing pages for every buyer persona can be a good idea to improve your SEO ranking and getting a clear message out there. By adding interesting downloads, where they'll leave their details in return, you can define what they are looking for and approach them based on their needs.
 

	Don't try to do it all at once. Start small, by really interacting with your audience, you'll be able to fine-tune your wording. 
   </li>
  <li><strong>Let your network do the work</strong>

	Your current network can perhaps offer you a stepping stone to your new target group. If so, use it. See where the overlap is and try to get your content to the right people that can share your message for you. If you need to build a new network, that will not come overnight.
 

	Begin by doing your homework. Maybe your buyer persona research gave you enough insight on where to find your new clients or perhaps a deeper exploration is required. Once you know what your prospects are reading or which events they are attending, introduce yourself to the publishers or organisers. You can also check if you can speak on specialised conferences or if you can become a member of a dedicated Facebook group. Try to spread your focus on both online and offline channels.
   </li>
  <li><strong>Take a step back and redefine</strong>

	Establishing all of the above will take time and a lot of effort. Expect to be overwhelmed sometimes and learn from the successes but the epic fails as well.

	After a while, it will be a good idea to take your buyer persona overview back in your hands. Your offering may have changed a little, your focus shifted. With a pair of fresh but more experienced eyes, you can check if you need to alter your previous work or enrich it with renewed insights. It will be the perfect opportunity to start drafting your new content plan.
  </li>
</ol><p>If this sounds interesting but you're still not sure what the best DIY approach is in your current business model, you can still order <a href="https://www.oxynade.com/webinar-diy-offering"  >,the on-demand webinar full of tips and tricks</a>.</p>
<p> </p>
<p>Photo: unsplash</p>
<p>#Selfservice</p>]]></content:encoded></item><item><title><![CDATA[8 Sales tips your ticketing company can't survive without]]></title><description><![CDATA[In the crowded world of ticketing agencies, it can be a struggle to close the deal with new customers. Having a background as a ticketing...]]></description><link>https://www.oxynade.com/single-post/2018/10/24/8-sales-tips-your-ticketing-company-cant-survive-without</link><guid isPermaLink="false">5ff5b43dfa62d80017d00515</guid><category><![CDATA[For Ticketing Specialists]]></category><pubDate>Wed, 24 Oct 2018 09:23:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_cf5673bc81b044e78b215331a693fe6d~mv2_d_5184_3456_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator><content:encoded><![CDATA[<figure><img src="https://static.wixstatic.com/media/9cefc1_cf5673bc81b044e78b215331a693fe6d~mv2_d_5184_3456_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"  ></figure><p>In the crowded world of ticketing agencies, it can be a struggle to close the deal with new customers. Having a background as a ticketing agency as well, we're happy to share our insights and tips that we have gathered over the years. </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p>  </p><ol>
  <li><strong>Know the event organiser</strong>

	Of course, this is quite basic, but sometimes we don't take the time to really do our research. Yes, your prospect will be happy to share with you their background and how they've evolved. But you'll make a much better first impression if you already know all about them. So, don't just check their website but also subscribe to their newsletter and updates. If you read they're going through major changes, it might be the perfect opportunity to call them up again. For the same reason, you should check their blog. We can guarantee they'll be impressed and glad someone took the time to check it all.
   </li>
  <li><strong>Pick the best time </strong>

	As you well know, the weeks leading to their biggest event are crazy. Of course, they won't be interested in changing their ticketing partner then. What you can do, is call them a month or 2 upfront, just wishing them good luck and that you hope everything goes very well. You can check when they'll be thinking of the next edition and if you might call them then. Don't call them in the weeks following the event neither, they'll be detoxing. Give them the time to do a proper evaluation.  </li>
  <li><strong>Talk to the right people</strong>

	If you're talking to the 'first line' you can perhaps create an ambassador for your solution within the organisation but they'll never have the power or budget to take the real decisions. We believe you should invest in both relationships. Aim for the decisionmaker first. Check if you have shared connections that can introduce you. This might be an ex-colleague, friend or happy client. If you have issues getting through, connect to the other people in the organisation. Convince them and, very important, give them the right tools to convince their bosses (check number 8 for more insights on that).
   </li>
  <li><strong>Sell your expertise</strong>

	You know you're not the only ticketing agency out there. Some offer very low budget or even free solutions. So you need to make a difference. Take a good look at your offering. It should exist of a clear value for their money like a broad range of features, interesting marketing offerings and a solid support team.
 

	But what you can definitely bring to the table is your expertise and guidance. Ask your marketing and customer success responsible to work together with you on this. Make a list of the most common issues and how you can handle them, create an onboarding program and make useful tutorials. Ask your marketer to turn all this information in ready-to-use and good-looking info sheets that you can send over or give to your prospects.
   </li>
  <li><strong>Offer different options</strong>

	Your proposition should contain three different options that vary in price and value. If you only give one, chances are the decisionmakers will go 'shopping', looking for other solutions. With three options they can decide what fits their budget and needs. Don't worry, if they believe in the extra value, they will definitely sign up for the priciest option.
   </li>
  <li><strong>Focus less on price and more on ROI</strong>

	Coorrelated to the point above, explain what that extra value stands for. We've established you'll be able to guide them with your expertise, features and benefits. But make the specific calculations. How much time and resources will they save by partnering up with your ticketing agency? Point out the actual business results and outcomes.
   </li>
  <li><strong>Protect your business</strong>

	When you offer extended guidance and advice but the ticket sales turns out to be a disaster, a fee-per-ticket price model can cut you deep. So introduce 'a guaranteed amount of tickets'. This way, you'll surely get paid for the services you deliver. In return, you can provide the organiser with an interesting discount, if they guarantee a high number of tickets.
   </li>
  <li><strong>Close the deal</strong>

	Your proposition should contain three different options that vary in price and value. If you only give one, chances are the decisionmakers will go 'shopping', looking for other solutions. With three options they can decide what fits their budget and needs. Don't worry, if they believe in the extra value, they will definitely sign up for the priciest option. </li>
</ol><p> </p>
<p>Photo: unsplash</p>
]]></content:encoded></item><item><title><![CDATA[Missed our eTaaS Summit? Catch up]]></title><description><![CDATA[On Tuesday the 25th and Wednesday the 26th of September 2018 Oxynade hosted the first eTicketing as a Service (eTaaS) event in Europe....]]></description><link>https://www.oxynade.com/single-post/2018/09/28/missed-our-etaas-summit-catch-up</link><guid isPermaLink="false">5ff5b43dfa62d80017d00519</guid><category><![CDATA[For Ticketing Specialists]]></category><category><![CDATA[For Organisers]]></category><pubDate>Fri, 28 Sep 2018 14:49:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_f35d8508a03945d28ff0f68cca11f4e1~mv2.jpg/v1/fit/w_1000,h_553,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator><content:encoded><![CDATA[<figure><img src="https://static.wixstatic.com/media/9cefc1_f35d8508a03945d28ff0f68cca11f4e1~mv2.jpg/v1/fit/w_1000,h_553,al_c,q_80/file.png"  ></figure><p> </p>
<p>On Tuesday the 25th and Wednesday the 26th of September 2018 Oxynade hosted the first eTicketing as a Service (eTaaS) event in Europe. </p>
<p>The goal was to give the attendees an inspirational experience and let them meet international like-minded ticketing individuals. </p>
<p>There were 14 nationalities represented, 8 interesting topics covered and 45 attendees joined together. </p>
<p>In other words, a successful event. </p>
<p> </p>
<p>Unfortunately, you might not have been able to join us. No worries, here is a small recap:</p>
<p>  </p><ol>
  <li><strong>Oxynade is shifting its focus onto eTicketing as a Service. </strong>

	Having years of experience in a 'typical' ticketing agency ourselves, we experienced growing technological ticketing needs and challenges. We spotted the opportunity that many ticketing competitors/ colleagues are lacking good software for their business and struggled to develop new software in-house. This while we had developed a hyper-flexible, ultra scalable and extremely interactive SaaS platform. Being an innovative company, we have decided to evolve to a 100% SaaS company targeting the large group of Ticketing agencies and distributors worldwide (with an initial focus on Europe).
   </li>
  <li><strong>Howler offers more than ticketing by focussing on cashless payments</strong>

	One of the ways to increase your revenue is to check other opportunities in the event revenue. These can be insurance, sponsorship, merchandise and food and drinks. Based on your current, positive relationship with the organiser, you can try to get involved in these areas. <a href="www.howler.co.za/" target="_blank" rel="noopener">Howler</a> started with specialising in cashless solutions. Of course, this means your approach towards your current and new customers has to be balanced out. The current clients (promotors) might have different needs and expectations than the new ones (vendors and other suppliers).  But if you get it right, you will have customers and vendors actually asking events to go cashless.
   </li>
  <li><strong>Internationalisation and customisation, integrability and performance are the 3 common challenges when scaling ticketing</strong>
 Based on years of experience, we have developed different ways to handle one of the most well-known difficulties for the ticketing world: scaling. With a platform build for international usage and a complete white label approach, the challenges of internationalisation and customisations are the most obvious ones. A hack like "IF organizer ID" might do the trick for a while but that’s not scalable for sure. Customisation of languages and other properties should be built in if you want to scale properly. We solved this by creating a hierarchy on which you can configure (and overrule) translations and webshop properties. Setting up an open API will improve your integrability but there's a lot of knowledge required to do this properly without calling for an overload of data that you don't need. And that's just the multi integrator flexibility part... Last but not least, there is the issue of performance. Pick a technology that fits your needs and that has a living community, is just one of the tips our CIO Brenden shared.
   </li>
  <li><strong>Vertical SaaS solutions and platform neutral service provision are the “next big thing</strong>

	Marcus Garbe shared his insight into the ticketing landscape. He explained that the development of the ticketing industry was always closely tied to technological developments with significant disruption in market structure. Based on his findings, he believes the current business model of ‘ticketing intermediary’ is under pressure. Vertical SaaS solutions and platform neutral service provision are the “next big thing”. Where valuation metrics will become more consumer-centric there will be a clear move from “content is king” to “consumer is king”. We were happy with his statement that ecosystems will become a success factor: The competition dictates thinking in ecosystems, meaning that the digital transformation strategy analyses possible business areas and links them. Our Oxynade connect story fits perfectly into this trend.
   </li>
  <li><strong>Consolidation and fragmentation were trending in 2018</strong>

	Some of the major vertically-aligned aggregators decided to consolidate in 2018. This way, they combine aspects of the management of the Intellectual property, live entertainment, venue management and much more. On the other hand, we've seen quite some fragmentation as well thanks to the capital requirement of developing a complete ticketing eco-system and the emergence of new technologies. Additionally, there continues to be an expansion of ticketing-related functionalities and therefore operating companies specialising in limited aspects of the overall ticketing experience. This was Tim Chambers answer to our top question "What was trending in 2018 (or past years) and will change/evolve in 2019?".
   </li>
  <li><strong>An unexpected business model: a cooperation between a radio station and a ticketing agency. </strong>

	Aula, a start-up in Latvia, combines the offering of media and a full-service ticketing solution. Thanks to the unique situation of the radio station SWH, the opportunity had arisen to distribute tickets through Aula in exchange for marketing. This uncommon collaboration can mean a win-win situation for both the organiser (who gets more airtime) and the media owner (who can monetise what they're currently offering for free). Off course this isn't a setup that can be extrapolated to any other country or media channel but it's surely an inspiring way to look at your current market.
   </li>
  <li><strong>How to re-invent yourself</strong>

	You might be facing challenges in finding new customers or keeping your current ones. <a href="ticketcounter.eu/" target="_blank" rel="noopener">TIcketcounter</a> offered a few insights on how to handle that situation. First of all, redefine your value for your home market. Your current clients have been working with you for such a long time that they've started to take you for granted. And, as you know, the grass is always greener on the other side of the fence. Time to let your customers know what you're actually doing for them. You're probably offering more than they realise. By having an open conversation, you can check what else it is that they need and if you might already help them with it. Secondly, to find new clients you need to define new markets and products. Building everything by yourself isn't a future-proof solution. Instead, you should find a technical partner that knows the business and go into new verticals, based on their technical know-how. 
   </li>
  <li><strong>An exclusive sneak preview of our new back office. </strong>

	With an UX/UI expert in our team, we have completely redesigned our current platform. We've created a short demo to give you a first insight into their our layout, set up to humanize the user experience. Curious? <a href="https://www.oxynade.com/contact"  >Contact us</a>! </li>
</ol><p> </p>
<p> </p>
<p>Can't believe you've missed this ticketing event of the year? </p>
<p> </p>
<p><a href="https://www.oxynade.com/contact"  >,Contact us</a>, we'll keep you informed about our next edition!</p>
<p> </p>
<p> </p>
<p>#eTaaSSummit</p>]]></content:encoded></item><item><title><![CDATA[The 6 favourits of Rob from Ticketcounter]]></title><description><![CDATA[Rob Willemsen is the founder and director of Ticketcounter for more than 13 years. He'll be the presenter of the session "The secrets of...]]></description><link>https://www.oxynade.com/single-post/2018/09/13/the-6-favourits-of-rob-from-ticketcounter</link><guid isPermaLink="false">5ff5b43dfa62d80017d00513</guid><pubDate>Thu, 13 Sep 2018 10:07:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_85fa57673f9b4c3aaa5af81803f694bf~mv2.jpeg/v1/fit/w_366,h_138,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator><content:encoded><![CDATA[<figure><img src="https://static.wixstatic.com/media/9cefc1_85fa57673f9b4c3aaa5af81803f694bf~mv2.jpeg/v1/fit/w_366,h_138,al_c,q_80/file.png"  ></figure><p> </p>
<p><a href="www.linkedin.com/in/rob-willemsen-77806b5/" target="_blank" rel="noopener">Rob Willemsen</a> is the founder and director of <a href="ticketcounter.eu/" target="_blank" rel="noopener">Ticketcounter</a> for more than 13 years. He'll be the presenter of the session "<a href="www.oxynade.com/etaas-summit" target="_blank" rel="noopener">The secrets of a successful strategy change revealed: Conquer new segments with your technology"</a>. </p>
<p> </p>
<p><a href="ticketcounter.eu/" target="_blank" rel="noopener">Ticketcounter</a> is offers ticketing for big and smaller organisations. They have a broad range of efficient solutions. Online sales, cash registers integrations, action management, ticket kiosks, dynamic pricing, scanning, BI tools, A/B testing, capacity planning, it can all be managed to optimise your ticket sale and access control. </p>
<p>A top-speaker we're looking forward to. To give you a first insight into his mind, we've presented him some questions:</p>
<p> </p>
<p><strong>What's your favourite event?</strong></p>
<p>My son of 13, Vic, is a drummer in a band and of course, I always support him when he has a performance. In addition, I’ve got a very wide interest in music, but when I go out, I like to visit pop and rock concerts.</p>
<p> </p>
<p><strong>Who's or what is your favourite ticketing inspiration? Blog/person/company/...</strong></p>
<p>We get inspired by our clients and prospects. One of the key questions we always ask them is what they exactly want to achieve so we can help them realize their goals.</p>
<p> </p>
<p><strong>What's your favourite </strong><a href="https://www.oxynade.com/platform"  ><strong>Oxynade feature</strong></a><strong>?</strong></p>
<p>We really like the Seatplan creator, this is also the feature we’re integrating into our own system at the moment.</p>
<p> </p>
<p><strong>What's your favourite </strong><a href="www.phantasialand.de/nl/" target="_blank" rel="noopener"><strong>Phantasialand</strong></a><strong> attraction?</strong></p>
<p>I like thrill rides, so for me, it’s the Black Mamba. I’m very lucky I get to visit theme parks a lot so I can try them all.</p>
<p> </p>
<p><strong>What's your favourite superhero?</strong></p>
<p>Deadpool’s dry humour is absolutely fantastic. He definitely is my favourite Superhero.</p>
<p> </p>
<p>If you would like to know your 'inner-ticketing superhero', <a href="https://www.oxynade.com/whichticketingsuperheroareyou"  >take the superhero test right now</a>. </p>
<p> </p>
<p>Do you want to see Rob in real life? Join our <a href="www.oxynade.com/etaas-summit?utm_medium=other&#38;utm_source=blog&#38;utm_campaign=etaasmatch-20180614-en" target="_self" >eTaaS Summit</a> and follow his session on how to win big in the industry.</p>
<p> </p>
<p>#eTaaSSummit</p>]]></content:encoded></item><item><title><![CDATA[The 6 favourits of Dr. Marcus Garbe]]></title><description><![CDATA[Dr Marcus Garbe, is the Managing Partner and Founder of Transaction Consulting with over 20 years' direct experience as Managing...]]></description><link>https://www.oxynade.com/single-post/2018/09/07/the-6-favourits-of-dr-marcus-garbe</link><guid isPermaLink="false">5ff5b43dfa62d80017d00512</guid><pubDate>Fri, 07 Sep 2018 14:53:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_15bf7c05d5cb42c892025ae9c8a04894~mv2_d_4288_2848_s_4_2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator><content:encoded><![CDATA[<figure><img src="https://static.wixstatic.com/media/9cefc1_15bf7c05d5cb42c892025ae9c8a04894~mv2_d_4288_2848_s_4_2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"  ></figure><p><a href="www.linkedin.com/in/dr-marcus-garbe-811196/" target="_blank" rel="noopener">Dr Marcus Garbe</a>, is the Managing Partner and Founder of Transaction Consulting with over 20 years' direct experience as Managing Director, entrepreneur and consultant. He'll be the presenter of the session <a href="www.oxynade.com/etaas-summit?utm_medium=other&#38;utm_source=blog&#38;utm_campaign=etaasmatch-20180614-en" target="_self" >"The changing landscape of the ticketing industry: From walled garden to open field"</a>.</p>
<p> </p>
<p>Marcus is a consultancy expert in the live entertainment and ticketing sector and has successfully completed numerous M&A transactions and growth projects in this field. He's also an author of expert and second opinions for competition authorities and is often presented as a keynote speaker in the field of Ticketing and Live-entertainment or Digitization.</p>
<p> </p>
<p>An experienced top-speaker we're looking forward to. To give you a first insight into his mind, we've presented him some questions:</p>
<p> </p>
<p><strong>What's your favourite event?</strong></p>
<p>I love to go to the opera. The Händel productions of Sir Peter Jonas at the Opera House in München have been fantastic.</p>
<p> </p>
<p><strong>Who's or what is your favourite ticketing inspiration? Blog/person/company/...</strong></p>
<p><a href="www.theticketingbusiness.com/" target="_blank" rel="noopener">Ticketing Business News</a> is a very fast and full-featured source for the industry. However, first-hand discussions with industry experts during summits or on panels are the most valuable source for the latest market trends and drivers of the industry.</p>
<p> </p>
<p><strong>What's your favourite </strong><a href="https://www.oxynade.com/platform"  ><strong>Oxynade feature</strong></a><strong>?</strong></p>
<p>Being able to set up a SaaS ticketing platform is a great accomplishment! I wouldn’t focus on one specific feature.</p>
<p> </p>
<p><strong>What's your favourite </strong><a href="www.phantasialand.de/nl/" target="_blank" rel="noopener"><strong>Phantasialand</strong></a><strong> attraction?</strong></p>
<p>I haven't been there lately. Looking forward to checking out the latest attraction during the eTaaS Summit.  </p>
<p> </p>
<p><strong>What's your favourite superhero?</strong></p>
<p>Batman</p>
<p>If you would like to know your 'inner-ticketing superhero', <a href="https://www.oxynade.com/whichticketingsuperheroareyou"  >take the superhero test right now</a>. </p>
<p> </p>
<p>Do you want to see Marcus in real life? Join our <a href="www.oxynade.com/etaas-summit?utm_medium=other&#38;utm_source=blog&#38;utm_campaign=etaasmatch-20180614-en" target="_self" >eTaaS Summit</a> and follow his session on how to win big in the industry.</p>
<p> </p>
<p>#eTaaSSummit</p>]]></content:encoded></item><item><title><![CDATA[The 6 favourits of Tim Chambers]]></title><description><![CDATA[Tim Chambers, is a mentor, advisor and consultant with over 30 years' direct experience within the international ticketing and live...]]></description><link>https://www.oxynade.com/single-post/2018/09/05/the-6-favourits-of-tim-chambers</link><guid isPermaLink="false">5ff5b43dfa62d80017d00511</guid><pubDate>Wed, 05 Sep 2018 15:01:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_480158d2c46647e6a29f02efa16aaa02~mv2.jpg/v1/fit/w_800,h_406,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator><content:encoded><![CDATA[<figure><img src="https://static.wixstatic.com/media/9cefc1_480158d2c46647e6a29f02efa16aaa02~mv2.jpg/v1/fit/w_800,h_406,al_c,q_80/file.png"  ></figure><p><a href="www.linkedin.com/in/tim-chambers-235a912/" target="_blank" rel="noopener">Tim Chambers</a>, is a mentor, advisor and consultant with over 30 years' direct experience within the international ticketing and live entertainment sectors, that will handle all the questions in our session <a href="www.oxynade.com/etaas-summit?utm_medium=other&#38;utm_source=blog&#38;utm_campaign=etaasmatch-20180614-en" target="_self" >"Ask the business professional: 10 answers to your questions about ticketing"</a>.</p>
<p> </p>
<p>Tim is a senior executive for a number of Start-Up’s and Public Companies. He has personally directed UK and Pan-European M&A corporate growth initiatives including 'organic' sales development, strategic aggregation, operational consolidation, identification of cost-savings & synergies, and initiated numerous corporate expansion initiatives throughout his career. </p>
<p> </p>
<p>Another top-speaker we're looking forward to. To give you a first insight into his mind, we've presented him some questions:</p>
<p> </p>
<p><strong>What's your favourite event?</strong></p>
<p>I love watching a newly discovered band that's just learning to perform in a small venue with a cold beer in my hand.</p>
<p> </p>
<p><strong>Who's or what is your favourite ticketing inspiration? Blog/person/company/...</strong></p>
<p>The innovators: those that question the common paths and those that deliver new ideas.</p>
<p> </p>
<p><strong>What's your favourite </strong><a href="https://www.oxynade.com/platform"  ><strong>Oxynade feature</strong></a><strong>?</strong></p>
<p><a href="www.oxynade.com/api" target="_self" >Your API</a>, it offers fully flexible integrations with external tools/portals/devices.</p>
<p> </p>
<p><strong>What's your favourite </strong><a href="www.phantasialand.de/nl/" target="_blank" rel="noopener"><strong>Phantasialand</strong></a><strong> attraction?</strong></p>
<p>Yet to experience …</p>
<p> </p>
<p><strong>What's your favourite superhero?</strong></p>
<p>Nina Simone / Ms. Marvel / Katharine Hepburn / Pussy Riot / Elektra: Assassin</p>
<p>If you would like to know your 'inner-ticketing superhero', <a href="https://www.oxynade.com/whichticketingsuperheroareyou"  >take the superhero test right now</a>. </p>
<p> </p>
<p>Do you want to see Tim in real life? Join our <a href="www.oxynade.com/etaas-summit?utm_medium=other&#38;utm_source=blog&#38;utm_campaign=etaasmatch-20180614-en" target="_self" >eTaaS Summit</a> and follow his session on how to win big in the industry.</p>
<p> </p>
<p>#eTaaSSummit</p>]]></content:encoded></item><item><title><![CDATA[The 6 favourits of Shai from Howler]]></title><description><![CDATA[Shai Evian, CEO of Howler, is one of our speakers for the session "How to win big in the ticketing industry: Increase your revenue by...]]></description><link>https://www.oxynade.com/single-post/2018/08/29/the-6-favourits-of-shai-from-howler</link><guid isPermaLink="false">5ff5b43dfa62d80017d00514</guid><pubDate>Wed, 29 Aug 2018 12:40:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_7984327577c04a0aa75d5880d2a6c3bf~mv2.jpg/v1/fit/w_1000,h_992,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator><content:encoded><![CDATA[<figure><img src="https://static.wixstatic.com/media/9cefc1_7984327577c04a0aa75d5880d2a6c3bf~mv2.jpg/v1/fit/w_1000,h_992,al_c,q_80/file.png"  ></figure><p> </p>
<p>Shai Evian, CEO of <a href="www.howler.co.za/" target="_blank" rel="noopener">Howler</a>, is one of our speakers for the session <a href="www.oxynade.com/etaas-summit?utm_medium=other&#38;utm_source=blog&#38;utm_campaign=etaasmatch-20180614-en" target="_self" >"How to win big in the ticketing industry: Increase your revenue by integrating event technologies"</a>.</p>
<p> </p>
<p>With Howler, based in South Africa, every moment matters. They have an event management software and are specialised in cashless payments. With Howler access they focus on ticket handling, event promotion and distribution and access control. Howler loaded on the other hand, is fully organised around cashless transactions, vendor management and financial control. </p>
<p> </p>
<p>This is one top-speaker we're looking forward to. To give you a first insight into his mind, we've presented him some questions:</p>
<p> </p>
<p><strong>What's your favourite event?</strong></p>
<p>I love interactive and unique events like <a href="www.inbloomfestival.com/" target="_blank" rel="noopener">In Bloom festival</a> or <a href="burningman.org/event/brc/" target="_blank" rel="noopener">Burning Man</a>. The atmosphere is amazing and you're a part of the whole event thanks to the level of participation. They put so many thought into the details that they've created their own new world. You get to step out of the reality and will never face a dull moment.  What appeals to me the most is the art influence. It's much more than just the music. </p>
<p> </p>
<p><strong>Who's or what is your favourite ticketing inspiration? Blog/person/company/...</strong></p>
<p>I'm always checking the latest updates in the <a href="www.iq-mag.net/2018/06/oxynade-organises-etaas-summit-theme-park/#.W4aPa5Mzau4" target="_blank" rel="noopener">IQ Index</a>. I believe it's one of the easiest ways to get an update of all the international news.</p>
<p> </p>
<p><strong>What's your favourite </strong><a href="https://www.oxynade.com/platform"  ><strong>Oxynade feature</strong></a><strong>?</strong></p>
<p>Definitely <a href="www.oxynade.com/api" target="_self" >your API</a>, it allows us to control and develop our own interface and take full control over the whole process. We can integrate the overall ticketing solution in our own platform. </p>
<p> </p>
<p><strong>What's your favourite </strong><a href="www.phantasialand.de/nl/" target="_blank" rel="noopener"><strong>Phantasialand</strong></a><strong> attraction?</strong></p>
<p>Wow, it's been a while since I was in an amusement park... But I always enjoy very big loops because you can get a view of the whole park. In any way, thriller rides are always so much fun.</p>
<p> </p>
<p><strong>What's your favourite superhero?</strong></p>
<p>Wolverine, of course, we're Howler, what do you expect? 

If you would like to know your 'inner-ticketing superhero', <a href="https://www.oxynade.com/whichticketingsuperheroareyou"  >take the superhero test right now</a>. </p>
<p> </p>
<p>Do you want to see Shai in real life? Join our <a href="www.oxynade.com/etaas-summit?utm_medium=other&#38;utm_source=blog&#38;utm_campaign=etaasmatch-20180614-en" target="_self" >eTaaS Summit</a> and follow his session on how to win big in the industry.</p>
<p> </p>
<p>#eTaaSSummit</p>]]></content:encoded></item><item><title><![CDATA[Submit your secret question for ... our ticketing specialist]]></title><description><![CDATA[During our eTaaS Summit you'll have the unique opportunity to ask any ticketing question to the renowned Tim Chambers, a true ticketing...]]></description><link>https://www.oxynade.com/single-post/2018/08/06/submit-your-secret-question-for-our-ticketing-specialist</link><guid isPermaLink="false">5ff5b43dfa62d80017d00510</guid><pubDate>Mon, 06 Aug 2018 08:08:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9cefc1_b784e51473db49a5bcd4b3c21ff63548~mv2.png/v1/fit/w_1000,h_553,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator><content:encoded><![CDATA[<figure><img src="https://static.wixstatic.com/media/9cefc1_b784e51473db49a5bcd4b3c21ff63548~mv2.png/v1/fit/w_1000,h_553,al_c,q_80/file.png"  ></figure><p>During our <a href="https://www.oxynade.com/etaas-summit"  >eTaaS Summit</a> you'll have the unique opportunity to ask any ticketing question to the renowned <a href="www.linkedin.com/in/tim-chambers-235a912/" target="_blank" rel="noopener">Tim Chambers</a>, a true ticketing specialist.</p>
<p> </p>
<p>So put pen to paper, or just <a href="mailto:hannah.coekaerts@oxynade.com?subject=My question for your ticketing specialist."  >email</a> your unique question now. Don't worry, there are no stupid questions and you can cover any ticketing topic. </p>
<p> </p>
<p>Tim will cover some of the most interesting and relevant ones, this way, you might go home with the answer to the questions that our now gnawing at your soul. </p>
<p> </p>
<p>You can still <a href="https://www.oxynade.com/etaas-summit"  >apply for a FREE ticket </a>for our conference. </p>
<p> </p>
<p> </p>
<p>#eTaaSSummit</p>]]></content:encoded></item></channel></rss>